Crafting Memorable Experiences:
From Pencils to Prototypes:
Creative Design and UX Leadership in Education, Logistics, and Marketing!
Case Studies
UX
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UX Redesign: Transportation Management System
Objective: Update the robust Transportation Management System to improve business efficiencies.
The Team: Me as Lead UX/UI designer. Development team.
Company: Trinity Logistics, Billion Dollar 3rd Party Logistics/ Shipping Company.
How: Research old systems, Interview users and stake holders, Journey Maps, Wireframes, Team Communication, Design System
Result: Successful redesign of full TMS as well as improved Data Visualization and use of AI to improve sales processes.
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Logistics Mobile App
Objective: Create a mobile app before the big Agent’s Conference.
The Team: As the UX Lead I managed 2 freelance UX designers.
Company: Trinity Logistics - For Independent Freight Agents around the country.
The Work: User Interviews, Persona Creation, Journey Mapping, Wireframes, Prototyping, On-brand Design System, User Guide handout
The Results: Successful Redesign and Launch in 4 Months
Learning & Assessments
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Learning Management System: 3 Companies, 100s of Users
Objective: Come up with a redesign and strategy for an internal and external facing Learning Management System for 3 companies.
The Team: Myself as UX/UI design lead, Trinity Education team.
Companies: • Burris Logistics • Trinity Logistics • Honor Foods • One Burris.
How: Whiteboard Sessions, Program Mapping, UX Wireframe Design, UI Design, Graphic Design Templates.
Result: Refreshing branded experience and look for 3 company education systems.
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K-12: Family Structure Survey
Objective: Increase completion of an optional Student Survey through UX and UI redesign.
The Team: Me and a researcher, later joined by 2 other designers.
Company: ETS; Educational Testing Services.
How: User Data Research, Wireframe Design, User Testing, Icon Design, Design System.
The Results: Increased completion of survey to 60%.
Marketing
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Marketing Launch: Medical Device
Objective: Excite the pronate surgery medical device market with a new product launch.
The Team: Myself as manager. 2 designers, 2 programmers, 3 3D animators, content team and a separate video team.
Company: Propeller Communications for Ethicon family of Surgical tools.
How: Project planning, manage content writers, designers, 3d-artists, developers.
Result: Successful launch and demo at Las Vegas Trade Show.
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Animated Marketing
Objective: Increase visibility of small-medium sized companies through animated marketing.
The Team: I was Creative Director on these projects.
Company: iHeart Radio, Red Hat, OSHA.
How: Illustration, storyboard, Adobe Animate, After Effects.
The Results: Increase visibility of several companies.
Clients and Testimonials
What People Are Saying
“Just wanted to let you know saw presentation on the new UX/UI design - well done.
It looks really impressive and slick. Thank you.”
— Doug Potvin, TRINITY Chief Financial Officer
“The animated commercial Chris did for my company is FABULOUS! Way better than I had imagined. He’s going to do animated video instructions for our products too.”
— Alan Placer, Marketing Client
“If we had a pressing deliverable due...I always felt confident that Chris would deliver on time.”
— ETS Coworker
“Kool”
— D.L. Hughley, Original King Of Comedy
UX Processes
UX Research
Conducts comprehensive user interviews, Journey Mapping, workshops, and usability testing. Studies user-data through tools like Pendo.
Journey Mapping
Organizes the chaos of a company’s many systems and processes into a visually understandable format. Utilizes TheyDo journey mapping platform.
Cross-functional Collaboration
Works seamlessly with product managers, developers, users, and executive team. A seasoned career of team leadership including management of programmers, designers, writers and animators.
Wireframes & Prototypes
Quickly iterates design ideas and options for A/B testing and user feedback.
Public Speaking and Presenting
Strong communicator, excells at presenting design concepts and explaining complex ideas to diverse audiences.
Crisp UI Design
Creates visually appealing and engaging design systems, icons, and animations with over 20 years of experience.
Christopher Silvestre
Hey, I'm Chris Silvestre, an Artist and Storyteller who loves creating visual experiences that hit you in the feels.
I kicked off my journey at The Art Institute of Philadelphia, diving into both classic and 3D animation. From interning at MTV for Daria to drawing caricatures at a theme park, I've always been about bringing stories to life.
My professional ride started developing schematic diagrams and software graphics at Lab-Volt systems in NJ. My next move was to iCaramba Communications, animating for the groundbreaking "La Familia," and later directing the show for MTV tr3s. I've sprinkled my creative magic on Pinky Dinky Doo and cooked up animated goodness for iHeartRadio.
From being an Interactive Art Director in advertising to steering teams in medical device software, I've kept the art of storytelling alive, creating immersive experiences for users.
At Propellor Communications, I grew a production team from just myself to a team of 8, including programmers, 3d animators, video editors, and graphic designers. For 10 years I worked as a Project Technical Lead/UI/UX Designer with ETS, the world's largest private nonprofit educational testing and assessment organization. At ETS, I lead UI design, end-to-end project management, with authority over timelines, content, graphics/animation/video, technical specifications, and contracts with outside vendors.
Recently I worked as the Lead UI/UX Designer at Trinity Logistics in Seaford, DE. developing complex user flows and case studies. I currently run my freelance agency Biz Cartoon.
